Between taking on new clients for your dog grooming business, to managing the work and the cleanup and marketing your services, you wish there were more hours in the day.
You’re made even more aware of just how busy you are when you’re doing the tasks in your business that you don’t love. They pull you away from the important things – the things you should be doing to grow your business.
So how can you free up some time in your workday to spend on the things that will grow your business?
One way is by outsourcing.
Your business is unique in this department, because it requires a lot more attention when it comes to cleaning.
After all, your fur-clients shed, drool, shake water everywhere and generally make a mess. And if you don’t have a thorough cleaning regularly, your doggie salon can start to smell like wet socks.
But that doesn’t mean that you have to be the one doing the cleaning. Instead of putting your own elbow grease into the cleanliness of your shop, hire out!
You can outsource this task by hiring a cleaning company to come after hours regularly, or choose to do business with an independent entrepreneur. They usually come with a lower price tag and give you more freedom in your business.
Even if you’re not prepared to outsource all the cleaning for your business, at least consider outsourcing every second scrub-down. You may just be surprised at how freeing it can be!
2. Accounting and Bookkeeping
When you’re a new business owner, it’s easy to give in to superhero syndrome.
That’s when you want to do everything yourself – from the serving of clients right down to bookkeeping and accounting. Sometimes entrepreneurs fall into this trap because they are trying to save money, and sometimes it’s because they simply have a hard time giving up control.
But one thing that you should not be doing yourself as a dog groomer is your bookkeeping and accounting.
These business necessities are sensitive and can be highly complicated, which means that learning the ropes can be time consuming. You don’t want to miss anything when it comes to these areas, so outsource the task instead of taking it on yourself.
Remember that there are people out there who love these tasks and are really good at them, and by outsourcing them, you can be sure that you’re accounting for everything (pun intended) and that your books are in good hands.
3. Appointment Management
Let me guess:
You started a business so you can work with clients – not so you could work with your calendar.
Booking appointments and dealing with the administration can be a huge waste of time. Especially in the dog grooming business. If you’re elbow-deep in soap suds with a client’s pet, you can’t make it to the phone, which means that you begin a game of phone-tag with your potential clients – or worse, lose their interest.
That’s why you should automate and “outsource” your appointment bookings.
No, you don’t have to pay a receptionist full-time to take this off your plate. But you’d do well to consider using a software or service like Schedulicity to take care of the appointments and fill those slots in your day so you don’t have to rush to the phone every time it rings.
4. Web Design
You know your web presence is important, especially in today’s era of social media overload.
Because your dream clients are looking for you online, you need to have a welcoming online space to encourage them to book an appointment, follow you on social media and engage with you as a business.
So that means you need a pleasing web design for your website.
Web design, however, can be difficult and time consuming. More than just coding goes into your web design – you need to focus on not only the look of the site, but how it interacts with visitors, the branding and message of the site and whether it delivers upon your goals.
So that’s why it’s a good idea to outsource your website design duties. Rather than tinker with it yourself and take up your valuable time that you could be spending on clients or growth activities, find somebody you trust to make sure your site looks good and stays that way.
It can be hard to stay on top of everything for your small business, but on the same coin, it can also be difficult to justify hiring full-time staff.
That’s why outsourcing can be so powerful. With outsourcing, you don’t have to commit to hiring staff and paying wages, benefits, and employee taxes, but you can get those tasks you shouldn’t be doing off of your plate and onto somebody else’s.
That way, you can focus on what makes your business successful: your services.